SEO & Website Proposal
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6-month engagement proposal

A website redesign & 6-month SEO for Houston.

A complete redesign that makes TAG's partner-led credibility and Hive identity visible, with Houston/Texas, correct H1s and schema built in, then six months of active SEO to compound the results.

Prepared for The Armstrong Group, PLLC · tag-cpas.com · Houston & Dallas–Fort Worth · Prepared by Dani, SEO Consultant · June 2026

$7,900Full 6-month engagement
3 weeksRedesign built & launched
+100–150%Projected organic traffic by month 6
11–29Est. qualified leads / month
The opportunity

A distinctive brand, hidden by a template

TAG already owns three things most CPA competitors don't. All three are currently invisible to both Google and visitors. The engagement makes them findable.

01

The Hive identity

The honeycomb logo, the "give us a buzz" voice, the "TAG Hive" single-source concept, ownable in a navy-and-gray sector.

02

Partner-led model

Senior partners do the work, not trainees. The firm's strongest sales argument, made the spine of the site.

03

Real credentials

AICPA EBPAQC member, Veteran-Owned, Minority Business Enterprise, a 24-year managing partner.

What's wrong today

The audit, in seven critical findings

From the June 2026 scrape of the live site. The redesign fixes every one of these by design. Full design + SEO findings are in the PDF.

C1No "Houston" or "Texas" anywhere in visible content.Geo signals on every page, from day one.
C2Wrong H1 ("The Latest Buzz") on 7 of 8 service pages.Keyword + location H1 on every service page.
C3Title tags with no keywords or location.All 14 titles rewritten, keyword + Houston/TX.
C4Images served from a different domain, split authority.All media migrated to tag-cpas.com.
C5Blog disconnected from nav; date-only slugs.Reconnected, keyword slugs, 301 redirects.
C6No LocalBusiness, Person, FAQ or Service schema.Full local + service + FAQ schema in the build.
C7Duplicate content: repeated H2 ×6, 5 H1s on About.One H1 per page; clean hierarchy.
Preview of the redesigned TAG CPAs hero section
The redesign

Editorial, on a white canvas

Bold serif headlines, sharp gold blocks, black & white macro photography and honeycomb motifs, all in TAG's own amber and navy. Two anchor pages are built and clickable.

  • Real honeycomb logo and Hive identity, elevated
  • Keyword + location H1s and schema, built in
  • Credentials and testimonials made visible
  • WCAG 2.2 AA verified; technical audit 18/20
View the live redesign
The plan

6 months, two stages

Structural execution in weeks 1–9, then active optimization through month 6. Each phase closes with a Google Search Console check-in.

Weeks 1–3Web redesign built & launched, parallel to SEO Phase 1 (titles, H1s, meta, schema, image migration, RankMath). GSC Check-in #1.
Weeks 4–6On-page copy rewrite with Houston/TX keywords, FAQ sections, 3 blog posts, 5 GBP posts, internal linking. GSC Check-in #2.
Weeks 7–9Service Area Pages (Houston + DFW), GBP optimization, directories, Google Reviews widget, 9-week report. GSC Check-in #3.
Months 3–6Active optimization: weekly GSC reads, 2 blog posts/month, 4–5 GBP posts/month, CTA + keyword-intent tuning, monthly reporting.
Month 6Full re-audit: baseline vs month 6 across rankings, traffic, leads, plus next-phase roadmap.
Investment

Full 6-month engagement

ServiceInvestment
Web Redesign, full WordPress + Divi build, launched with SEO from day one$2,700
SEO Phase 1, technical foundation (titles, H1s, meta, schema, migration)$1,500
SEO Phase 2, on-page copy, FAQs, 3 blog posts, GBP, internal linking$2,000
SEO Phase 3, service area pages, Google Reviews, directories, report$1,000
SEO Audit #2, month-6 re-audit and roadmap (PDF)$700
Total, web + full SEO$7,900

Each service invoiced 50% start / 50% delivery. Bank transfer, Zelle or PayPal (USD). Optional retainer after month 6: $1,300/month, no long-term contract. Full breakdown, access list and plugin recommendations in the PDF.

Ready to give us a buzz?

Download the full proposal, then open the live redesign to see it in motion. A 30-minute call will walk through the engagement and confirm a start date.